Healthy starts offers families a simple and affordable way to jump-start their family's health routines with products that help bridge the gaps in their diets.
Who Does It Reach
- Parents with children ages 4 - 18
- Family health and being a role model to kids by eating healthy is most important.
Why Does It Work
Incentivises family health and make adopting a healthy lifestyle a holistic effort by focusing on four core pillars of wellness:
Nutrition
Fitness
Sleep
Hydration
Reaching Parents
Inspire healthy living at home by introducing simple ways to make meaningful lifestyle changes for the whole family with Healthy Starts.
Who Are They
Their current lifestyle and attitudes toward health:
- Parents with children 4 - 18 years old
- Looking to add more fruits and veggies in their family's diet
- Despite best of intentions for themselves and their families, the prospect of changing their lifestyle is overwhelming because it's hard to know where to start and they're already busy
Their Motivations + Moments To Reach Them
- Struggles with mealtime/eating healthy foods
- Eating junk food
- Sports (upcoming season or important match)
- Running out the door (family always on-the-go, makes decisions for convenience)
- Stress of juggling family, work and life
- Back to school
- Discussing proper nutrition and healthy habits
Empowering Parents
Positioning Healthy Starts as a solution based on emotional benefits:
- Healthy Starts is proven by families to encourage other habits, like reaching for healthier snacks, drinking more water, getting enough sleep and getting more exercise
- Our tasty whole-food based chewables can help inspire kids to love fruit and veggies
Functional Benefits That Will Resonate
Relevant product attributes to differentiate Juice Plus:
- All of our products start a close to nature as possible, so you know your family is getting the highest-quality nutrition
- Plant-based nutrition
- Proven to work - Backed by research (capsules) and Family Testimony (study)
- Vegan, Gluten-Free, Dairy Free
Tina
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