When it comes to feeling good, what you put into your body is just as important as how you move it.
Who Does It Reach
- Female/male, age 25-35+
- Understands the general idea and impact of nutrition, exercise and mental health; looking for a convenient foundation/solution for own well-being.
Why Does It Reach
For low price entry offer into shake and capsule portfolio, lay the foundation for a healthy lifestyle that will last.
Talking Body & Soul
Make plant-based nutrition the easiest part of your wellness routine, and help your body feel good to its core.
Who Are They
Their current lifestyle and attitudes toward health:
- Female/male, age 25-35+
- Understands the general idea and impact of nutrition, exercise, and mental health. Looking for a convenient solution for own well-being
- Feels the tug of career, social life and personal health as barriers to prioritising health
- Mindful about what she/he puts in him/her body, but balances eating organic/healthy food with not-so-healthy/fast foods
Their Motivations + Moments To Reach Them
She/he wants to feel the best version of her/himself every day.
- Stress of juggling work, life and health
- Eating a more plant-based diet
- Early morning at work and late night with friends (burning the candle at both ends)
Empowering Laura
Positioning body & soul as a solution based on emotional benefits:
- Support health with convenient whole-food, plant-based capsules and great-tasting shakes
- Complete shakes (on their own or in recipes) are a great way to add tasty, easy nutrition on-the-go to fuel your day
- Being body positive: healthy is a lifestyle
- Feeling good starts with your mindset
Functional Benefits That Will Resonate
- Berry Blend provides your body with unique phytonutrients from 9 different plants, including cocoa, grapes and berries that you may not get every day
- Complete is gluten free and vegan meal replacement
- Each serving of complete helps you with weight management, with plant-based protein, fibre, greens and a super-food blend of essential nutrients
- Replacing one main meal a day with this Complete as part of a calorie controlled diet helps maintain your wight after weight loss. Replacing two main meals a day with this Complete as part of a calorie-controlled diet contributes to weight loss
- The use of non-dairy milk will result in a vegan shake but will alter the nutritional value of the drink too, which may not provide the benefits of a meal replacement.
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