How ever you maintain a healthy body and heart, don't settle for less than the best nutrition.
Who Does It Reach
- Young professionals/athletes: Female/male, age 20-35
- Committed to performance and keeping their body and mind healthy over the long term with balanced nutrition
Why Does It Reach
Convenient and affordable solution that supports long-term physical and mental performance
Talking Heart & Body
Support your heart and body with plant-based nutrition and a super-food blend of protein and nutrients.
Who Are They
Their current lifestyle and attitudes towards health:
- Young professionals/athletes: female/male, age 20-35
- Committed to performance and keeping their body and mind healthy long-term with balanced nutrition
- Goal-oriented and competitive, striving to improve and reach full potential in all aspects of life. Goes from job to the gym
- Aware of macronutrients and meal prep. Treats food more as a form of fuel than enjoyment
Their Motivations + Moments To Reach Them
Get or stay in shape (gain muscle, lose fat), improve performance
Moments that could trigger a conversation about heart & body:
- Athletic event, workout, or sports participation (gym, Olympics)
- Researching nutrition for athletes
- Feeling tired after workout
- Wears a fitness tracker for performance optimisation
Empowering Eric
Positioning Heart & Body as a solution based on emotional benefits:
- Add the extra nutrition your body needs to perform from whole-food, plant-based sources
- Complete shakes are delicious and easy to prepare for on-the-go nutrition for everyone from performance athletes to busy parents
Functional Benefits That Will Resonate
- Completely vegan Omega Blend combines Pomegranate Seed Oil, Blackcurrant Seed Oil, Sea-Buckthorn Berry Oil, High Oleic-Safflower Oil, Orange Oil, Antioxidants (extract of Rosemary)
- Powerful blend of omega fatty acids 3 and a variety of 5, 6, 7 and 9 that includes DHA & EPA to support heart health
- Includes more types of omegas than a typical Omega 3 fish oil, and because it's plant-based, it's more eco-friendly
- Complete shakes are gluten free and vegan, supporting weight control with plant-based protein
- Complete shakes support overall performance with fibre, greens and a super-food blend of essential nutrients
Tina
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