Better nutrition can transform your life, and Kick Start 10 is a simple way to jump-start your healthy living journey or take it to the next level.
Who Does It Reach
- Female/Male, age 24+
- Looking for convenience due to busy daily schedule
- Often confused by conflicting reports about certain ingredients and nutrients
Why Does It Reach
Provides a simple eating and exercise program to change lifestyle habits; leverages JP+ community to produce tangible and lasting results.
Talking Kick Start 10
Our Kick Start 10 product combination is about kick-starting your healthy living journey and helping you build healthy habits into your routine for good.
Who Are They
Their current lifestyle and attitudes toward health:
- Female/male age 24+
- Looking for convenience because of their busy daily schedule
- Feels confused by conflicting reports about ingredients and nutrients
- Overwhelmed at the prospect of lifestyle changes because it's hard to know where to start
- Hasn't always prioritised their own well-being, but ready to start
- Wants to look better and feel better and sees healthy habits and diet as a way to do that
Their Motivations + Moments To Reach Them
Create new healthy habits for accountability and a boos of self-confidence:
Moments that could trigger a conversation about Kick Start 10:
- Weekend binge
- Bloating/gut issues
- Suspected food allergies
- Considering an eating plan
- Habit breaking and building life events (milestone birthday, New Years, divorce, moving homes etc.)
Empowering Selena & Will
Positioning Kick Start 10 as a solution based on emotional benefits:
- The program is a nutrition and fitness plan that has shown proven results across our global community who are working toward the same goals you are
- Kick Start 10 helps you break ties with bad habits to make way for healthy and sustainable ones
Functional Benefits That Will Resonate
Relevant product attributes to differentiate JP+:
- Whole-food based capsules provide micro-nutrition from over 30 high-quality fruits and vegetables
- Plant-based nutrition to bridge the gap in your healthy diet
- Capsules contain vitamin C that benefit skin health, the normal function of immune system and vitamin C and E contribute to the protection of cells from oxidative stress
- Complete shakes are gluten-free, low-glycaemic source of plant-based macro-nutrition like fibre, protein, and other carbohydrates
- The use of non-diary milk will result in a vegan shake, but will alter the nutritional value of the drink too, which may not provide the benefits of a meal replacement
Tina
No comments:
Post a Comment